B2B Marketing Manager Engineer en Heepsy

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Join our dynamic and growing team as a B2B Marketing Manager, where you will lead a dedicated team of two in our primary focus area: performance marketing. This role is pivotal for our customer acquisition and business growth, requiring you to spearhead and refine our marketing strategies, with a special emphasis on enhancing our performance marketing efforts.

Heepsy.com, based in Bilbao, Spain, is a specialized influencer marketing platform tailored for brands and agencies. We offer access to a global network of influencers, supported by AI-powered search capabilities and a comprehensive suite of tools, enabling the effective execution of influencer marketing campaigns.

Job functions

Develop and implement comprehensive marketing strategies that align with company goals.
Lead and mentor a team of two marketing professionals, fostering a collaborative and results-driven environment.
Drive performance marketing initiatives with a focus on:
- Search Engine Marketing (SEM): Managing and optimizing pay-per-click (PPC) campaigns, keyword research, and ad copy creation. Continuously monitoring and adjusting bids, targeting, and ad placements to improve campaign performance.
- Social Media Paid Advertising: Creating and managing paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. This includes audience segmentation, ad creative development, A/B testing, and tracking conversion metrics.
Analyze and interpret data from marketing campaigns to inform decision-making and improve ROI.
Collaborate with other departments to ensure a cohesive brand message and strategy.
Stay abreast of the latest trends and best practices in performance marketing and digital advertising, particularly in SEM and social media advertising.
Manage marketing budgets, ensuring efficient allocation of resources across various channels for maximum impact.
Provide regular reports and insights on marketing campaign performance to senior management.

Qualifications and requirements

Bachelor’s degree in Engineering, Math, Physics, or any other degree with heavy mathematics component
At least 1 years of experience in marketing, with a strong focus on performance marketing.
Fluent in English: note that much of our work is done in English
Excellent leadership and team management skills.
Strong analytical and problem-solving abilities.
Exceptional communication and interpersonal skills.

Desirable skills

Experience in SAAS B2B platforms
Proven track record of developing and executing successful marketing campaigns.
Solid understanding of digital marketing tools and analytics platforms.

Conditions

Fully remote
25 days paid vacation
Medical insurance
Performance bonus

Trabajo 100% remoto El cargo puede ser desempeñado desde cualquier lugar del mundo.

Política de trabajo remoto

Totalmente remoto

El trabajo es 100% remoto desde cualquier país.